Code#
BV010

Jerry Lynch
Copyright 2001
232pg Paperback

ISBN: 0-73603-327-0

Times have changed in the coaching profession. In today’s world of sport, players must deal with complex issues. Athletes are now more apt to fight for what they deserve than they were in the Vince Lombardi or John Wooden eras. That makes your role as the coach tougher than ever. Not only must you teach athletes the skills, strategies, and discipline to help them succeed; you also are expected to guide, encourage, respect, and inspire athletes.

Creative Coaching is a strategic handbook for addressing the challenges of coaching modern athletes and maximizing their sport performance. Written by one of this country’s top coaching consultants, the book presents innovative approaches with proven payoffs.

What sets author Jerry Lynch’s coaching method apart is his unique, collective approach. You will learn to teach, guide, and motivate in a reciprocal relationship with athletes. Respect and authority are earned not through a title or through disciplinary measures but through a clear vision and effective communication that prompts athletes to exert maximum effort toward their goals and develop their own decision-making skills—all of which have a direct performance payoff.

Creative Coaching explores three facets of successful coaching. Part I, Developing Qualities for Successful Leadership, provides assessment tools to help you identify your leadership style and better understand the athletes you work with. Part II, Leading With a Purpose, will help you position yourself to be a more effective leader and create a positive training environment based on what you know about your athletes and your own leadership style. Finally, Part III, Unleashing Prepared Athletes, shows you how to bring it all together to help athletes reach their potential during competition.

Throughout the book, you’ll be challenged with real scenarios in which you must try to solve problems, and new strategies that have proven to be effective with today’s athletes.

The approach presented in this book gets results. Those who have immersed themselves and their teams in this approach have produced very successful records. During the past 10 years, author Jerry Lynch has worked closely with 21 teams who reached the Final Four—12 of those teams won the national championship—and with individual clients who have won a collective total of 15 national championships.

Creative Coaching is more than a “how to win” manual. The inventive techniques apply to a wide variety of coaching situations and will help you and your athletes experience all the fun and passion of sport—at the same time, you’ll perform your best.

About the Author
Jerry Lynch, PhD, is director of the TaoSports Center for Human Potential in Santa Cruz, California. A sport psychologist for more than 20 years, he has worked with Olympic, national, collegiate, and professional coaches and athletes. He was a U.S. regional and national champion distance runner.

Lynch has published seven books, including Running Within (Human Kinetics, 1999) and the perennial bestsellers Working Out, Working Within; and Thinking Body, Dancing Mind: TaoSports for Extraordinary Performance in Athletics, Business and Life, which is available in five languages. These books have been used by the Chicago Bulls, Detroit Pistons, Cleveland Cavaliers, Houston Oilers, and numerous NCAA championship teams as well as by athletic programs worldwide.

Lynch has written feature articles in numerous journals and national magazines and has been featured in Sports Illustrated, New York Times, Washington Post, and Oprah magazine. He is also a contributor to the Medical & Training Advice column in Runner’s World, a columnist for VeloNews, and a contributing editor and writer with Asimba.com. He regularly conducts coaching clinics throughout the United States. Lynch resides in Santa Cruz, California, and can be reached at the TaoSports Center by calling 831-466-3031 or e-mailing Taosports@aol.com.

Table of Contents

Part I: Developing Qualities for Successful Leadership
Chapter 1. Cultivating Character
Chapter 2. Communicating Effectively
Chapter 3. Providing an Atmosphere of Service
Chapter 4. Forging Cohesiveness

Part II: Leading With a Purpose
Chapter 5. Providing Guidance
Chapter 6. Developing Discipline
Chapter 7. Instilling Inner Strength

Part III: Unleashing Prepared Athletes
Chapter 8. Planning Your Strategy
Chapter 9. Focusing on Performance
Chapter 10. Success From Loss
Chapter 11. Ways of Winning
Chapter 12. Sharpening Mental Tactics

Words of Praise
“Creative Coaching will take you to the next level of coaching. You will be able to demonstrate your compassion for teaching. Your athletes will perform at a level that they thought was beyond their limits. Jerry Lynch’s work is a valuable asset to all coaches who are looking to enlighten their athletes and open up the possibility of greatness. Your athletes will perform like the true champions they are.”

Cindy Timchal
Head lacrosse coach
University of Maryland

“Dr. Lynch is one of the best authorities on the psyche of the athlete. His innovative approach to the relationship between coach and player is profound, perceptive, and unparalleled in the world of athletics.”

Quin Snyder
Head basketball coach
University of Missouri

“Jerry’s initiatives have been a major part of my programs at Maryland and Arkansas. He has unique insight into the enhancement of athletic performance through the athlete’s personal growth. We feel our players have developed exponentially both on and off the soccer field in the last two years.”

Alan Kirkup
Head soccer coach
University of Arkansas